STB Roadshows - This huge branding exercise in 2003 after the very damaging SARs epidemic was a huge success for the clients of the Singapore Tourism Board in many ways. Most importantly it renewed the confidence of neighbouring Malaysia and extended its reach to the more popular cities of East Malaysia, namely Kuching and Kota Kinabalu.

Concept Malaysia and Singapore jointly provided its human resources to cope with this six-city roadshow where it required our expertise in exhibition and event planning, fabrication and all the necessary show logistics.